Published by Bhashkar Jha

Many People use Pinterest app in India and across India today we will know about this app in brief. It is an American social media app for publishing and discovery of information. 

What is Pinterest :

Some people use facebook to stay in touch with their friends and relatives. They share content like photos , videos , stories , etc. to keep people updated with what they are doing in their day to day life by sharing their posts. Whereas some people use Pinterest to share their ideas , photos , likes, and interests (pins). It is also a social media platform that allows users to share , save , and browse images and videos to help them find ideas and inspiration for their lifestyles.

 

History of Pinterest: 

Pinterest come from an earlier app created by Ben Silbermann and Paul Sciarra called “Tote”. Tote served as a business , significaly due to difficulties with mobile payments. At the time , mobile payment technology was not advanced enough to enable easy on the go transaction , users faced problems in making many purchases via the app . Tote users however faces difficulties in large collection of favourite items and sharing them with other users.Then Silberman shifted the company to building Pinterest , which allowed user to create collections of a variety of items and share them with each other. 

 

The development of Pinterest behan in December 2009 , and the site launched the prototype as a closed beta in March 2010  . Nine months after the launch , the website had 10,000 users . The launch of an iPhone app in early March 2011 brought in more downloads than expected . This was followed by an iPad app and Pinterest Mobile , a version of the website for non-iPhone users. 

 

Pinterest grew rapidly during this period. On August 10, 2011 , Time Magazine listed Pinterest in its “50 Best Websites of 2011” article. In december 2011 v, the site became one of the top 10 largest social network services , according to Hitwise data, with 11 million total visits per week. Pinterst won the Best New Startup pf 2011 at the TechCrunch crunchies Awards . For January 2012 , comscore reported the site had 11.7 million unique U.S. visitors , making it the fastest site ever to break through the 10 million unique visitor mark . At the 2012 Webby Awards, Pinterest won Best Social Media App and People’s Voice Award for best functioning visual design. 

 

Usage : 

Pinterest is a free website that requires registration to use . The service is currently accessible web browser and app for iOS ,Android , Windows. 

 

In February 2013 , Reuters and ComScore stated that Pinterest had 48.7 million users globally , and a study released inJuly 2013 by French Social Media Agency Semiocast revealed the website had 70 million users worldwide . As of July 2020 , there were over 400 million monthly active users . In april 2023 , Pinterest reported 463 monthly active users , which suggest that 7.4% of population over age 13 use Pinterest . 

 

 Pinterst was thought to flood search results in Google Images around 2020. In 2022 Google claimed to have performed changes to increase diversity in the search results. Pinterest claimed that as a consequence of Google’s changes of November 2021 U.S.  monthly active users coming ot Pinterest from the web, desktop and mobile web declined around 30% year over year.

 

Features: 

The creator behind Pinterest summarized the service as a “catalog of ideas” that inspires users to “go put and to do things” , although that it is not an image based “social network” . It also has a very large fashion profile. In later years, Pinterest has also been described a a “visual search engine”. In this a user can save and download the images which fascinate him and also can get wide range range of images related to his ideas which can amuse him more to scroll more and more and spend lot of time on the app to scroll and share his ideas with others . 

 

A person can also use it for business purpose to get ideas for their business banners which they gonna print in future to promote their business . Some people use it to get knowledge about latest fashion , trends, etc. 

 

Pinterest consist mainly of “pins” and “boards” , where a pin is an image that has been linked from a website or uploaded. Pins saved from one user’s board can be saved to someone else’s board , a process known as”repinning”. Boards are collections of pins dedicated to a theme . Boards with multiple ideas can have different sections that further contain multiple pins. Users can follow and unfollow other users as well as boards, which would fill the “home feed”.